Bedding
Our Services
Video Production
Creative Strategy
We wanted to do an ad format that was different than what you normally see for brands. We didn't want to do scripted videos and instead wanted to find a way to talk about the attributes of the Buffy sheets from a new perspective.
We decided to bring in 50 strangers into a studio over two days to ask them about sleep and then test out the Buffy sheets. They didn't know going into this shoot what the video was about, so this was truly a blind test.
Beyond the initial shoot, we will be able to cut through all of this content for months to iterate and find performance.
