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Creative Strategy
Cheese Brothers didn't have consistent ad production, leaving gaps in video content, which severely limited their performance on video-centric platforms like TikTok. Additionally, their high New Customer Cost Per Acquisition (NC CPA) at $100.07 was negatively impacting profitability, making it difficult to justify increased ad spend and expand their customer base efficiently.
We developed many video ads consistently over the course of a few months to find winning video ads. We expanded the company's advertising effectiveness on TikTok and established it alongside Meta.
Goodo Studios developed a multi-faceted approach to address Cheese Brothers' challenges:
Created a mix of static and video ads to test various creative approaches
Conducted extensive A/B testing over several months to identify high-performing ads
Continuously refined ad creatives based on performance data
Supported the launch of new product lines, including flavored cheese curds and baked cheese, to broaden the advertising scope
Dramatically increased ad spend and improved efficiency:
Jan 1 - Aug 8, 2023:
Total spend on TikTok: $2,101.51
New Customer Cost Per Acquisition (NC CPA): $100.07
Jan 1 - Aug 8, 2024:
Total spend on TikTok: $112,267.07
New Customer Cost Per Acquisition (NC CPA): $41.43
Key improvements:
5,241% increase in ad spend year-over-year
58.6% reduction in New Customer Cost Per Acquisition
These metrics powerfully illustrate the success of our strategy, showcasing not just a massive increase in ad spend—which indicates Cheese Brothers' growing confidence in the effectiveness of the ads—but also a substantial decrease in the cost to acquire new customers. The significant improvement in ROI and the enhanced scalability of the ad campaigns allowed Cheese Brothers to confidently expand their advertising efforts. Furthermore, our support in launching successful product line expansions created new revenue streams, contributing to the company's overall growth and market presence.
