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Creative Strategy
Latercase, renowned for offering the world’s thinnest phone case, initially saw its performance primarily driven by endorsements from YouTuber Lew of Unbox Therapy. While this association helped establish the brand, Latercase struggled to scale their performance beyond this single influencer-driven channel. Their advertising efforts lacked the necessary creative assets to drive significant growth independently.
Challenges:
Dependency on Influencer: The brand’s performance was heavily reliant on Lew’s endorsement, limiting their growth potential.
Lack of Scalable Ads: Latercase lacked high-performing ads capable of driving substantial and scalable results across broader channels.
Underdeveloped Creative Strategy: There was a need for effective creative assets that could engage new audiences and drive conversions.
Our approach focused on developing and implementing a robust creative strategy to enhance Latercase’s ad performance. This involved:
Creative Strategy Development:
We began by assessing the existing creative assets and performance metrics.
A new creative strategy was crafted to introduce compelling statics and videos tailored to showcase the unique selling points of Latercase’s product.
Creative Production and Optimization:
We produced a series of static ads and engaging video content designed to capture attention and drive higher engagement.
Multiple ad variations were tested to identify the most effective messaging and visuals.
Results:
Increased CTR: The average click-through rate improved significantly to 2.28%, reflecting a more engaging and effective creative approach.
Enhanced ROAS: We achieved an average return on ad spend of 2.18, indicating profitable ad performance and a successful scaling strategy.
Scalable Ad Performance: With the new creative assets, Latercase was able to expand its ad performance beyond the reliance on influencer endorsements, driving growth across various channels.
Conclusion: By implementing a targeted creative strategy and producing high-performing ads, we transformed Latercase’s advertising approach. The substantial improvements in CTR and ROAS demonstrate the impact of effective creative development in scaling a brand’s performance. This case study showcases how a strategic overhaul of creative assets can lead to significant growth and reduced dependence on single-channel influencers.
