Food
Our Services
Performance Creative
Creative Strategy
Royo Bread, a brand specializing in low-carb, high-protein bread, faced challenges in achieving scalable ad performance. Despite having a unique and appealing product, the brand struggled with inconsistent ad production and lacked high-performing ads that could handle significant spend.
Challenges:
Inconsistent Ad Production: Royo Bread lacked a streamlined and reliable process for producing and testing ads.
Unsuccessful Scaling: Existing ads did not effectively scale with increased spend, limiting growth potential.
Need for Effective Creative: The brand needed engaging and effective video content to drive performance and handle substantial ad budgets.
Our approach involved developing a structured creative strategy and producing impactful video ads to enhance Royo Bread’s ad performance. The solution included:
Creative Strategy and Production:
We developed a strategic approach to create high-quality video ads that highlighted the unique benefits of Royo Bread.
Our team focused on producing a variety of video ads to test different messaging and visuals, ensuring we could identify what resonated best with the audience.
Optimization and Scaling:
We implemented rigorous testing and optimization processes to refine the ads based on performance data.
The most successful ads were scaled to handle larger budgets, maximizing their impact and reach.
Results:
High-Performing Ads: We successfully created 5 video ads that each scaled to over $20k in spend.
Exceptional Scaling: Out of these, 3 ads surpassed $100k in spend, demonstrating their effectiveness in driving substantial results and handling significant budgets.
Improved Ad Performance: The new video content significantly enhanced ad performance, allowing Royo Bread to achieve better scaling and growth.
Conclusion: Through strategic video ad production and optimization, we transformed Royo Bread’s advertising performance. The success of multiple ads at high spend levels illustrates the effectiveness of a targeted creative approach in scaling ad performance. This case study highlights the importance of consistent, high-quality ad production in achieving substantial growth and performance in digital advertising.
