In this episode of 'In The Cutting Room' hosted by Matthew Gutozzi, we discuss how essential it is to be equipped with strategies and actionable insights for last-minute Black Friday preparations. Focusing on content creation and advertising, Matthew underscores the importance of using evergreen ads, repurposing existing material, and collaborating with freelancers to meet urgent demands. Listeners are encouraged to cultivate a clear content strategy, optimize pre-production practices, and harness year-round planning for Q4 success. Matthew highlights the unique timing of this year's event and reflects on his experiences as a dancer. He offers practical advice and personal motivation to ensure marketers maximize their Black Friday campaigns and prepare for future endeavors.

00:28 Preparing for Black Friday
01:45 Shout Out to Listeners
02:23 Determining Content Needs
06:44 New vs Evergreen Content
07:10 Evergreen Ads Strategy
11:08 Planning for the End of November
11:21 Limited Drops and Collaborations
11:50 General Creative Strategy Tips
12:13 Planning Ahead for Next Year
13:07 Getting Content Last Minute
14:03 Working with Freelancers and Creators
15:28 Importance of Detailed Briefs
18:20 Q4: A Special Time of Year
18:59 Black Friday Timing Insights
20:09 Final Thoughts and Encouragement