In this episode, we reveal our upgraded 2025 setup and dive into the concept of customer hesitations to buy. We discuss how to identify these hesitations, such as price sensitivity, skepticism about results, and credibility concerns, and the importance of addressing them in ad creative. Practical examples are provided, including how to reframe pricing and use social proof. We also explore methods to discover customer hesitations through direct conversations, reviews, and overcoming our own biases. Tune in to learn how to create empathetic, effective ads that bridge the gap between consumer hesitations and purchasing decisions.

00:00 Welcome to the New Setup!
00:38 Understanding Hesitations to Buy
02:35 Addressing Common Hesitations
06:27 Finding and Overcoming Hesitations
11:21 Leveraging Hesitations in Ad Concepts
15:12 Final Thoughts and Future Content