In this episode, I discuss the timeless principles of advertising pioneered by Claude Hopkins and how they still apply today. I touch on the importance of using data to inform creative decisions, drawing parallels between the scientific method and advertising processes. Also highlight the necessity of iterating on ads based on feedback and data analysis, advocating for a cyclical approach to ideation, production, testing, and optimization.

00:00 Introduction to Creating Great Ads
00:35 The Missing Piece in Ad Creation
01:15 The Four Stages of Ad Creation
03:15 Scientific Method in Advertising
03:46 Personal Anecdote: Science Fair Success
05:33 Applying Scientific Method to Advertising
06:16 Data-Driven Creative Decisions
08:19 Historical Perspective: Claude Hopkins
09:58 The Importance of Iteration and Testing
15:49 The Role of Curiosity in Advertising
19:22 Conclusion and Future Plans